Project Portfolio

Diagenics Limited

Diagenics Limited – Adviser for strategy, business development, sales access and product acquisition

Web: diagenics.co.uk

Product area: Diagnostics and pharmaceuticals

Customer groups: Clinicians and laboratories

Diagenics is UK product distributor which focuses on distribution of pharmaceuticals and diagnostics within three main sectors: Clinical Allergy (Allergopharma AG – Immunotherapy and diagnostics), Clinical Dermatology (Smart Practice, Patch Testing) and Diabetes Laboratory Diagnostics (Mercodia AB, Assay kits).

What is my role?

In my current role, I collaborate closely with the leadership team to continuously review and advise on the ‘Go to Market Strategy.’  My responsibilities involve not only strategic oversight but also adopting a direct sales approach to support and enhance the efforts of the existing sales team. Additionally, I focus on product acquisition, working with Diagenics to ensure the long-term success of our portfolio. My efforts aim to drive market growth, optimise sales processes, and secure valuable additions to our product line.

Hycor BV

Hycor BV – Adviser for IVD product entry and sales establishment in the UK market

Web: hycorbiomedical.com

Product area: Pathology systems and assays – allergy

Customer groups: Laboratories and clinicians

Hycor is a well-established IVD instrumentation and assay company which manufactures systems and assays within the allergy testing pathology market.

What is my role?

Working directly for the EU commercial director, this is a longer-term consultancy project to establish their new IVD system the Noveos – Flex within the UK market.

My responsibilities – I currently support and advise the company on direct customer networking and market development. This includes UK business strategy planning, scientific affairs, content writing, site evaluations, sales and other direct promotion.

Binary Vision Limited

Binary Vision Limited – Adviser for market strategy and communications content (past project)  

Web: binaryvision.com & bvnexus.com

Product area: Laboratory instrument software

Customer groups: Laboratory analytical instrument manufacturers

Binary Vision is a digital technology company that focuses on providing digital services including websites for high profile companies in the UK.

What was my role?

In this project, I advised the leadership team on the current market strategy and communication plans for BV NEXUS. BV NEXUS is a new cloud-based middleware solution that allows laboratory end-users to remotely connect with analytical laboratory instrumentation.  My responsibilities – this included gathering customer insights from various stakeholders and advising on the short-term market strategy and communication messaging. This ensured that the product’s launch and market entry will be aligned with customer needs and expectations.

Whether you are entering a new market, seeking to refine your marketing strategy, or looking to enhance your growth and market presence, NB Biomedical Consultancy offers the expertise and insights needed to navigate the complexities of the IVD, pharma and MedTech industries.

Contact us today, we will more than happy to listen your individual business needs and offer expert consultancy.

Ken Maclachlan, Business Consultant

“I have had the pleasure of working with Neal during my tenure at Phadia, Thermo Fisher Scientific, and through my own business consultancy. Neal has consistently proven to be a fantastic commercial individual who excels at expediting sales growth within short time frames. His proactive nature in business, combined with his forward-looking mindset, allows him to continually seek out opportunities and employ innovative approaches to achieve success. Neal is a remarkable asset to any team aiming for rapid and sustained growth.”

Paul Brockhoff, Marketing Director, ALK

“Neal and I worked together in the marketing team at Thermo Fisher Scientific. His standout qualities include a strategic mindset and a strong network capability. Neal’s drive to gain customer insights gave a deep understanding of the market. From that he was able to build the right strategy together with the team and execute detailed tactical marketing plans that drove successful long-term growth. Neal is also a great people person and fun to work with, excelling both internally and externally.”

Tom de Poorter, Commercial Director EU, Hycor BV

“Neal is a dynamic professional with a unique blend of business acumen, marketing prowess, and scientific expertise. He has a proven track record of identifying and capitalising on opportunities to expand market reach, effectively promoting products and services to target audiences. As a consultant, Neal has demonstrated a keen ability to identify new business opportunities and cultivate strategic partnerships, leading to a successful launch of our business in the UK.”

Akash Somi, CEO of Diagenics

“After a brief initial period of analysing our business, Neal quickly grasped the company’s dynamics and devised effective strategies to propel us forward. Working seamlessly alongside the Sales Team, Neal demonstrated his high motivation and results-oriented approach. His excellent communication skills and ability to build rapport with customers are truly impressive. Overall, I have been continually impressed by Neal’s performance and professionalism. I look forward to continuing our collaboration. Neal would undoubtedly be an invaluable asset to any business seeking consultancy services.”