Advising IVD and diagnostic technology companies entering the UK market

Expert insight across the UK diagnostics ecosystem, helping companies translate innovation into commercial success

Our Expertise

NB Biomedical provides advisory support to international diagnostics companies seeking to establish and develop their presence in the UK healthcare market.

With more than 20 years of experience in diagnostics and biotechnology, including 15 years with Thermo Fisher Scientific, NB Biomedical works closely with NHS/Private pathology laboratories, specialist clinicians and laboratory networks to support the successful introduction and adoption of diagnostic technologies.

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Areas of Expertise

• UK diagnostics market entry strategy
• laboratory engagement and pathway positioning
• early commercial development and reference site identification
• NHS procurement and market readiness
• strategic advisory for diagnostic technologies

Why Choose NB Biomedical Consultancy?

  • Tailored Solutions

    NB Biomedical provides advisory support tailored to the specific needs of diagnostics companies seeking to establish and develop their presence in the UK healthcare market.

    Proven Track Record

    NB Biomedical has supported a range of diagnostics companies in developing commercial opportunities, strengthening laboratory engagement and building successful market strategies within the UK healthcare environment.

    Industry Expertise

    With over 20 years of experience in diagnostics and biotechnology, including more than 15 years with Thermo Fisher Scientific, NB Biomedical brings deep understanding of NHS pathology laboratories, specialist clinicians and the wider UK laboratory ecosystem.

    If you are exploring opportunities in the UK diagnostics market, NB Biomedical would welcome the opportunity to discuss your business objectives and provide expert advisory support.

 

If you are exploring opportunities in the UK diagnostics market, NB Biomedical would welcome the opportunity to discuss your business objectives and provide expert advisory support.

Neal Bradshaw – Director of NB Biomedical Consultancy

Neal Bradshaw has over 20 years of experience in diagnostics and biotechnology, including more than 15 years with Thermo Fisher Scientific working with NHS pathology laboratories and specialist clinicians to support the development and adoption of diagnostic technologies.

He founded NB Biomedical Consultancy to support international diagnostics companies seeking to establish and develop their presence in the UK healthcare market, drawing on his experience of the UK laboratory ecosystem and extensive industry network.

Portfolio Services

NB Biomedical provides advisory support to diagnostics and life sciences companies seeking to establish and develop their presence in the UK healthcare market. Engagements range from short strategic reviews to longer-term commercial development projects. Examples of consultancy services include:

Consultation services include:

  • IVD UK market entry and market development

  • Marketing and commercial strategy for diagnostic technologies

  • Laboratory engagement and clinical stakeholder development

  • Market assessment, customer insights and competitive analysis

  • Distribution strategy and partner evaluation
    Direct sales support and business development

Ken Maclachlan, Business Consultant

“I have had the pleasure of working with Neal during my tenure at Phadia, Thermo Fisher Scientific, and through my own business consultancy. Neal has consistently proven to be a fantastic commercial individual who excels at expediting sales growth within short time frames. His proactive nature in business, combined with his forward-looking mindset, allows him to continually seek out opportunities and employ innovative approaches to achieve success. Neal is a remarkable asset to any team aiming for rapid and sustained growth.”

Paul Brockhoff, Marketing Director, ALK

“Neal and I worked together in the marketing team at Thermo Fisher Scientific. His standout qualities include a strategic mindset and a strong network capability. Neal’s drive to gain customer insights gave a deep understanding of the market. From that he was able to build the right strategy together with the team and execute detailed tactical marketing plans that drove successful long-term growth. Neal is also a great people person and fun to work with, excelling both internally and externally.”

Tom de Poorter, Commercial Director EU, Hycor BV

“Neal is a dynamic professional with a unique blend of business acumen, marketing prowess, and scientific expertise. He has a proven track record of identifying and capitalising on opportunities to expand market reach, effectively promoting products and services to target audiences. As a consultant, Neal has demonstrated a keen ability to identify new business opportunities and cultivate strategic partnerships, leading to a successful launch of our business in the UK.”

Akash Soni, CEO of Diagenics

“After a brief initial period of analysing our business, Neal quickly grasped the company’s dynamics and devised effective strategies to propel us forward. Working seamlessly alongside the Sales Team, Neal demonstrated his high motivation and results-oriented approach. His excellent communication skills and ability to build rapport with customers are truly impressive. Overall, I have been continually impressed by Neal’s performance and professionalism. I look forward to continuing our collaboration. Neal would undoubtedly be an invaluable asset to any business seeking consultancy services.”