Selected Consultancy Projects

Hycor BV

Hycor Ltd – Adviser and early commerical engagment

Web: hycorbiomedical.com

Product area: IVD

Customer groups: Laboratories and clinicians

Hycor is a well-established IVD instrumentation and assay company which manufactures systems and assays within the allergy testing pathology market

What is my role?

Working directly with the European Commercial Director, this longer-term consultancy engagement supports the introduction of the NOVEOS-Flex immunology diagnostic system within the UK market.

The role includes laboratory engagement, market development and strategic advisory across commercial strategy, scientific affairs, site evaluations and direct customer engagement.

Diagenics Ltd

Diagenics – Adviser for strategy, aquistion and direct commerical engagement

Web: diagenics.co.uk

Product area: IVD including POCT, Pharmaceuticals

Customer groups: Laboratories and clinicians

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Diagenics is UK product distributor which focuses on distribution of diagnostics and pharmaceutical within Immunology and dematology

What was my role?

Supported the leadership team in reviewing and refining the go-to-market strategy for diagnostic and immunotherapy products within the UK healthcare market, combining strategic advisory support with commercial engagement and portfolio evaluation.

Binary Vision Limited

Binary Vision Limited – Adviser for market strategy and communications content (past project)  

Web: binaryvision.com & bvnexus.com

Product area: Laboratory instrument software

Customer groups: Laboratory analytical instrument manufacturers

Binary Vision is a digital technology company that focuses on providing digital services including websites for high profile companies in the UK.

What was my role?

Advised the leadership team on market strategy and communication plans for BV NEXUS, a cloud-based middleware platform connecting laboratory users with analytical instrumentation.

The engagement included gathering laboratory stakeholder insights and supporting the development of market positioning and launch messaging.

Whether entering the UK market or refining commercial strategy, NB Biomedical Consultancy offers the expertise and insight needed to navigate the complexities of the diagnostics ecosystem and accelerate commercial success.

 If you would like to explore how NB Biomedical Consultancy can support your organisation Contact us

Ken Maclachlan, Business Consultant

“I have had the pleasure of working with Neal during my tenure at Phadia, Thermo Fisher Scientific, and through my own business consultancy. Neal has consistently proven to be a fantastic commercial individual who excels at expediting sales growth within short time frames. His proactive nature in business, combined with his forward-looking mindset, allows him to continually seek out opportunities and employ innovative approaches to achieve success. Neal is a remarkable asset to any team aiming for rapid and sustained growth.”

Paul Brockhoff, Marketing Director, ALK

“Neal and I worked together in the marketing team at Thermo Fisher Scientific. His standout qualities include a strategic mindset and a strong network capability. Neal’s drive to gain customer insights gave a deep understanding of the market. From that he was able to build the right strategy together with the team and execute detailed tactical marketing plans that drove successful long-term growth. Neal is also a great people person and fun to work with, excelling both internally and externally.”

Tom de Poorter, Commercial Director EU, Hycor BV

“Neal is a dynamic professional with a unique blend of business acumen, marketing prowess, and scientific expertise. He has a proven track record of identifying and capitalising on opportunities to expand market reach, effectively promoting products and services to target audiences. As a consultant, Neal has demonstrated a keen ability to identify new business opportunities and cultivate strategic partnerships, leading to a successful launch of our business in the UK.”

Akash Soni, CEO of Diagenics

“After a brief initial period of analysing our business, Neal quickly grasped the company’s dynamics and devised effective strategies to propel us forward. Working seamlessly alongside the Sales Team, Neal demonstrated his high motivation and results-oriented approach. His excellent communication skills and ability to build rapport with customers are truly impressive. Overall, I have been continually impressed by Neal’s performance and professionalism. I look forward to continuing our collaboration. Neal would undoubtedly be an invaluable asset to any business seeking consultancy services.”