Consultancy Services

Consultancy Services Overview

At NB Biomedical, we specialise in guiding companies within the In Vitro Diagnostics (IVD), MedTech and pharma sectors, particularly those looking to enter the UK market or refine their existing commercial strategies. Our consultancy services are intended to provide comprehensive support from initial market entry to long term growth and development.

Business Wayfinding

Leveraging our extensive network and customer insights, we help clients understand the market dynamics, regulatory environment, and competitive landscape. This could simply be to validate a commercial idea or strategy using our ‘temperature check’ service, allowing clients to quickly gauge market potential and refine their approach.

Market Access: Business Development and Direct Sales

NB Biomedical excels in transforming scientific innovation into strategic business growth. Leveraging a robust network of Key Opinion Leaders (KOLs) within UK healthcare management, laboratory medicine and among specialist clinicians. We offer unparalleled support for your sales approach. Examples can be found from our portfolio projects page.

Marketing Planning Process and Strategic Market Development

We provide a customer-centric approach and emphasise the importance of aligning marketing efforts with the core purpose of satisfying customer needs. Our team excels in consultation to create robust marketing strategies including value position design, positioning, and promotional mixes that will resonate with target audiences.

Communications Strategy Tactical Implementation and Channel Selection

So, you have a market plan, but what channels are going to be most effective? We guide clients on creating the most effective content channel plans, including digital platforms, webinars, email campaigns, sales-resources, and conferences.  Short-term projects often involve testing and refining content and messaging to ensure maximum impact and alignment with strategic goals.

Whether you are entering a new market, seeking to refine your marketing strategy, or looking to enhance your growth and market presence, NB Biomedical Consultancy offers the expertise and insights needed to navigate the complexities of the IVD, pharma and MedTech industries.

Contact us today, we will more than happy to listen your individual business needs and offer expert consultancy.

Ken Maclachlan, Business Consultant

“I have had the pleasure of working with Neal during my tenure at Phadia, Thermo Fisher Scientific, and through my own business consultancy. Neal has consistently proven to be a fantastic commercial individual who excels at expediting sales growth within short time frames. His proactive nature in business, combined with his forward-looking mindset, allows him to continually seek out opportunities and employ innovative approaches to achieve success. Neal is a remarkable asset to any team aiming for rapid and sustained growth.”

Paul Brockhoff, Marketing Director, ALK

“Neal and I worked together in the marketing team at Thermo Fisher Scientific. His standout qualities include a strategic mindset and a strong network capability. Neal’s drive to gain customer insights gave a deep understanding of the market. From that he was able to build the right strategy together with the team and execute detailed tactical marketing plans that drove successful long-term growth. Neal is also a great people person and fun to work with, excelling both internally and externally.”

Tom de Poorter, Commercial Director EU, Hycor BV

“Neal is a dynamic professional with a unique blend of business acumen, marketing prowess, and scientific expertise. He has a proven track record of identifying and capitalising on opportunities to expand market reach, effectively promoting products and services to target audiences. As a consultant, Neal has demonstrated a keen ability to identify new business opportunities and cultivate strategic partnerships, leading to a successful launch of our business in the UK.”

Akash Somi, CEO of Diagenics

“After a brief initial period of analysing our business, Neal quickly grasped the company’s dynamics and devised effective strategies to propel us forward. Working seamlessly alongside the Sales Team, Neal demonstrated his high motivation and results-oriented approach. His excellent communication skills and ability to build rapport with customers are truly impressive. Overall, I have been continually impressed by Neal’s performance and professionalism. I look forward to continuing our collaboration. Neal would undoubtedly be an invaluable asset to any business seeking consultancy services.”